In 2014, I was working as an urban agriculture researcher and led sustainable rooftop beekeeping projects for culinary honey. Through these projects, I learned all about beekeeping, the honey industry and why it is so important to support local farmers and entrepreneurs. Doing this opened my eyes to how resilient, hardworking, caring and adorable honey bees are, as well as all the terrible things happening in the modern honey industry. I learnt that honey was being adulterated, that beekeepers were struggling to maintain work due to imported honey products and of course that bee populations drastically declining. I saw a huge gap in the market for a beautiful brand that showcased the unique qualities of REAL raw honey while also being bee-friendly and 100% in support of Canadian beekeepers – so I started Drizzle!
I started Drizzle as an avid "backyard beekeeper" in urban Calgary, our honey came from backyards and small plots around the city that I harvested and cared for myself. At the end of Summer 2016, Drizzle was quickly outgrowing our urban honey supply and I suddenly became allergic to bees. I had been stung many times before but something about this particular sting put my body into complete shock. I now carry around an EpiPen at all times. Only a short while earlier I had resigned from my full-time job so that I could pursue beekeeping fulltime and I remember thinking that everything I had worked towards was now just snatched away from me in a matter of seconds and that due to my allergy I would have to sheepishly beg for my old job back!
It is then that it struck me as to why I had started Drizzle in the first place. It was because of my love for real, raw honey and all of its beautiful colours and unique flavours. It was because of the urgent need to support local farmers, to make responsible changes in the food industry and to contribute to pollinator research. I wanted to build something that mattered, so I forged on and turned to my beekeeping network so that I could continue Drizzle.
Fast forward to today, A LOT of hard work, long nights and (occasional) tearful days. Drizzle is now sold across Canada, I have a small team of dedicated busy bees helping me grow my vision and we have accepted an investment from Dragons' Den Investor Arlene Dickinson. I am so excited about Drizzle’s next chapter and all the amazing things that are to come for our #drizzlelovers and the beekeeping industry in Canada.
I can’t thank you all enough for your continued support of Drizzle. When you purchase Drizzle, you are helping create a shift in the food industry by telling retailers you want to consume environmentally and socially responsible products, while also creating jobs for lots of busy bees (both human and insect!).
So go ahead - dig in! Drizzle honey is an everyday luxury you can feel great about.